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Luis Phelipe Castro

Director of Innovation and Technology

A native of Rio de Janeiro, Phelipe qualified as a systems engineer at UERJ and has postgraduate degrees in Technology Management from UFRJ and in Marketing from FGV- RJ. With over 35 years’ experience in information technology (IT), he began his career in the Brazilian Navy as a systems analyst. In 1991, he began a long and successful period at Coca- Cola Brazil. For more than twenty years, he was in charge of the IT area in Brazil and Latin America, heading ERP implementation initiatives, business intelligence tools, B2B/D2C e- Commerce platforms, and CRM and digital marketing strategies. As a member of the senior leadership team, he was responsible for defining the business plans for Brazil and guaranteeing their alignment with global IT and innovation strategies.